Beauty enthusiast, product junkie, improvisational comedian, Dallasite, foodie, 3Day walker, traveler, bargain hunter, writer: these are just a few words to describe Sara Aisenberg. A 2011 graduate of the University of North Texas with a B.A. in English and a minor in Spanish, Sara is the COO at a website/online marketing agency by day and an aspiring beauty influencer by night and weekend. She’s no makeup artist, but she’s a skincare and makeup product consumer who is on a mission to stay on the pulse of what’s going on in the beauty world and has been known to leave Sephora and Ulta covered in swatches.

In her free time, Sara serves as the VP of Communications for the Dallas Area Phi Mu Alumnae Chapter. She can also be found performing with her improv troupes Watermelon and Pit Bull Mentality at the Dallas Comedy House in Deep Ellum, binge watching YouTube, and training for her next Susan G. Komen 3-Day Walk.

“If you don’t make the time to work on creating the life you want, you’ll eventually going to be forced to spend a lot of time dealing with a life you don’t want.” – Kevin Ngo

“For what it’s worth…it’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start whenever you want. You can change or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people who have a different point of view. I hope you live a life you’re proud of, and if you’re not, I hope you have the courage to start all over again.” – F. Scott Fitzgerald

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou